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The concept of this commericial is so clever and the visual effects are really appealing. The commerical is less than a minute long, but during that minute a fresh pint of Guiness is slid down the bar by the bartender. The pint then slides out the bar and through city streets and offices. Ultimately, the Guiness arrives just in time to a new employee who is courageously negotiating salaries with his new boss. The transitions from place to place are what make the commerical so creative. The pint slides through the city by coming in contact with random objects found there—from bike pedals to the hood of a car to a skateboard to piping. The end result is a visually engaging piece with a sweet and to the point, yet brilliant storyline.
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